The world of digital marketing is evolving faster than ever and so it’s crucial that you stay up-to-date with the latest trends and strategies.
1. Live Video
Gone are the days when you could create a simple graphic and blow your audience away. With live video on Instagram and Facebook becoming more popular it’s important that you join the trend. As a business you can use live video to connect directly to your customers and answer their questions live. This is a fantastic way for any business to create a culture of brand loyalty.
When you’re using live video you should preferably have a plan of action. Too many people simply record themselves and whilst that is fine there are better alternatives! Show your viewers what you’re surrounded by, interact with them, bring others into the video and show them something interesting.
2. Influencer Marketing
With the growth of social media we have more local influencers than ever. Many of these influencers use social media heavily and have huge followings, but they often make little to no money. This creates an opportunity. Often you can pay these influencers a small fee or give them a free sample of your product or service and in return they will promote your brand to their audience. This is a great way for smaller brands with limited budgets to get access to a large audience for a small cost.
3. Produce High Quality Content
Content is still the life and blood of the internet, both for search engines and social media platforms. If you want to attract and audience to your website then it’s important that you’re regularly releasing high-quality content on your website. Google indexes all of the content is can find and uses over 200 ranking factors to decide which keywords you will rank for. One of the closest on-page signals that correlates to ranking is the length and quality of the content on your website.
Quality content is a subjective topic but we can all agree that we love to see detailed images that add to the article, attractive looking videos and content that is easy to consume and adds value to the reader. If still don’t have a blog on your website then you should get started as soon as possible! Even if you work in a ‘boring’ industry like waste removal there are still topics which you can blog about. All of the content that you produce will then be indexed by Google which could then possibly send more traffic to your website.
4. Outreach
Outreach has traditionally be used by digital marketing agencies to get their clients featured on high-quality publications. Getting featured on one of these websites can often lead to a large surge in traffic to their clients website and therefore a jump in sales. But it’s important to identify which publications are going to offer value to your business and which aren’t.
Whilst we would all love to be featured on Huffington Post, if you run a small local bakery it’s unlikely to drive much business to your store. Instead, getting featured by a local paper would be more likely to benefit you. When you do find a publication you’d like to be featured on you should reach out to an editor. There are a range of pitches you can use but some common examples are; offering to write a guest post, sharing a high-quality infographic with them, paying for a feature or simply asking them to feature your company.
5. Use Forums and Blogs For Traffic
This tactic has been around for years but is often overlooked. It’s simply an extension of influencer marketing and is a great way to connect with potential customers who are likely to have an interest in your business.
If you owned a website that sold baking goods then you’d want to find people who were passionate about baking and so if you used search parameters on Google such as:
“forum” baking
“blog” baking
You would be able to find a list of forums and blogs that discuss baking. Then you can leave useful comments on the forum or blog which could include a link back to your website. This will then give anybody reading the blog the opportunity to click onto your link to learn more.
Whilst this isn’t going to generate you thousands of visitors, what it’s likely to do is to send a very small amount of highly-targeted traffic to your website. These visitors have a genuine interest in your industry and are more likely to convert into paying customers.
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