Many business now rely on the world wide web to bring in business, but many companies lack authority and presence on major search engines such as Google, in this article we will provide online reputation management tips to assist you in guarding your business.
What does Online Reputation Management involve(ORM)?
ORM involves proactively affecting how your business is shown online, through positive content reinforcement and creating ways for your customers to easily deliver their feedback. If you do a Google search for your company you can quickly find out if you need ORM:
• Did you find any negative links?
• Are many of the results unrelated to your business?
Online Reputation Management is about establishing your business as a legitimate place to visit, by providing useful and up to date content through a wide variety of networks you reduce the likeliness of something negative appearing and scaring off a potential client.
How to manage your Online Reputation:
• Be transparent and easily contactable
• Provide up to date contact information
• utilise social media profiles
• provide relevant and useful content
• Be consistent with your content
• Monitor your search results
How to remove negative content:
• Contact the original poster and ask them if they would remove the content
• Contact the webmaster
• Create high quality and relevant profiles to outrank the content
• Encourage your customers to leave reviews
• Publish high quality content weekly
The most important thing to help your Online Reputation is to provide excellent customer service, combined with consistent high quality content.
SEO focuses on making sure your website or content ranks as highly as possible by being in line with Google’s optimisation guidelines, this is great for showcasing a new product or getting your company noticed within your local search results.
If several negative websites appear in a local search for your business or product SEO isn’t going to be enough as negative content attracts traffic.
ORM involves managing a business reputation from the customers view, we manage all the social media, press releases, content strategy and SEO. Both services go hand in hand as there’s no point in having a perfectly optimised website if it’s surrounded by negative reviews and vice versa there’s no point in having great content and reviews if nobody can find it on the web.
ORM acts as a type of insurance against negative content as it reduces the toxic effect that it could have no matter how big or small your business is.
We offer a one stop shop in terms of managing your online presence, we have every aspect covered, all our work is done manually and we do not rely on automation to avoid risk of penalisation from the major search engines.
We can now offer Direct Debit as a payment method, so payment will be as quick and simple. We will use a paperless method whereby you just fill in the required details in our web portal and you’re all set, no need to worry about entering credit card information or tracking if payment was recieved – everything will now be automated.
If you are already a client then please contact your account manager to find out more.
The methods Google employs to rank your website are based on a plethora of different algorithms that are changing almost daily. Below is a graph provided by SearchMetrics. It breaks down the factors that Google uses to rank our websites in its search results. Please note that these results are based on the average top 10 websites on the Google search results and the Correlation of the top 30 of the same results, they dont completely decide if your website will be top, but they definitely help.
A click-through rate is when someone clicks a link from Google that directs to your website. The more people that click the link, the higher your click-through rate will be. And as you can see, click-through rate is one of the biggest factors.
Number 2 on the list is relevant terms. This means that if you create a blog post about weight loss. Your relevant search terms will be about weight loss. Too many SEO companies create random blog posts about random stuff and then link them all together in a link wheel. This is just wasting most of your time because if you have a weight loss blog linking to a iPhone 6 plus blog, it’s not going to look good to Google as it doesn’t make sense why it would be linked.
If you don’t have a Google+ company (or personal page if you are self employed) then now is the time to make one and start promoting your business through it. At number 3, that means it’s a pretty good factor in deciding if your website will rank poorly or not.
Backlinks are what everyone believes to be the holy grail of page ranking, obviously backlinks are and will always be a major factor but there’s 1 problem a lot of SEO companies don’t realise. 10,000 Backlinks from very very bad content websites means nothing compared to 100 backlinks from relevant quality articles and high ranking websites. Save yourself time and money and start doing your backlinks properly.
This one explains itself, if people are sharing your links they are gaining a good page ranking with Google, this isn’t just because they are getting shared, it is also because you are getting clicks to your website and backlinks to other social media websites. Providing you aim your content at the right audience then this holds to potential to be an easy one to do.
This relates to the total amount of share’s, friend’s, page’s, post’s and comment’s you have.
This one relates to #6 and is also self explanatory, comment on relevant content and this proves links to your page from their comment section. Don’t spam!
Providing your company is the type you can pin (NSFW aren’t allowed) stuff, then you’re in for a treat, anything you do, pin it and you’re on your way to the top.
SEO Visibility of Backlinking URL
If you use a tool like Searchmetrics, review how your site’s SEO visibility has been trending on a month-over-month basis to quickly identify any areas of success or slippage which may need more investigation.
The amount of likes your company has received will directly affect your websites ranking one way or another.
If you keep your Twitter active while engaging other Twitter users in conversation, this looks good in Google’s eyes and they use it to determine if your website is worth ranking highly or not.
The rest of the factors after here are things that you would need your website administrator to implement. Alternatively, contact us and we can get your website on track to ranking effectively in Googles results.